Episode #65: Ron Sheetz "How to Differentiate Your Practice"
Update: 2019-02-07
Description
This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.”
Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.
Just a few of the topics we discuss are:
A Solo Doc’s First and Most Important Job
Differentiate or Die (Jack Trout & Al Ries)
How Dentistry Equates Transformation
The Transfer of Trust Triangle
How to Establish a Preponderance of Proof
Why Stories are so Powerful
The Top 4 Mistakes Dentists Make With Patient Testimonials
How Just One Aspect of Your Story Can Connect You With Prospective Patients
How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (This year she'll sell her practice and start enjoying her comfortable post-dentistry plan)
How Every Practice Can Employ 'Disney-Style' Marketing To Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)
And, much, muchmore. . .
Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.
Just a few of the topics we discuss are:
A Solo Doc’s First and Most Important Job
Differentiate or Die (Jack Trout & Al Ries)
How Dentistry Equates Transformation
The Transfer of Trust Triangle
How to Establish a Preponderance of Proof
Why Stories are so Powerful
The Top 4 Mistakes Dentists Make With Patient Testimonials
How Just One Aspect of Your Story Can Connect You With Prospective Patients
How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (This year she'll sell her practice and start enjoying her comfortable post-dentistry plan)
How Every Practice Can Employ 'Disney-Style' Marketing To Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)
And, much, muchmore. . .
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