James McBride is more than a hotelier—he’s a true icon in the world of luxury hospitality. With a career that spans over three decades and includes leadership roles at some of the most renowned properties on the planet, James brings charisma, creativity, and deep human insight to every conversation. In this special episode, we sit down for a heartfelt and candid exchange that covers everything from his early days at The Ritz-Carlton to his groundbreaking work at NIHI Sumba in Indonesia.

Throughout the conversation, James shares:

• His childhood love for taking care of people—and how it became his life’s work

• Lessons in leadership and precision from his time in the military

• The critical role of details, vibrance, and nuance in crafting unforgettable guest experiences

• What it means to face tough conversations head-on—and why honesty is key to strong leadership

• Anecdotes from his colorful, globe-spanning career—including 14 years at Ritz-Carlton and executive leadership roles at YTL Hotels and The Carlyle, a Rosewood Hotel

• The NIHI Sumba story: how a remote eco-resort became a world leader in sustainable luxury—and was named the #1 hotel in the world by Travel + Leisure

We also explore James’ visionary approach to hospitality—blending modern excellence with local tradition, and creating spaces that foster inner transformation, cultural connection, and true service from the heart.

He speaks passionately about the NIHI Foundation, a nonprofit initiative that combats malaria, supports education, and improves quality of life for the Sumbanese people. His leadership model is rooted in empathy, resilience, and bold innovation—making him a beacon for the next generation of hoteliers.

This is not just an episode about hotels. It’s about purpose-driven leadership, living with intention, and how the world’s most powerful experiences often come from the simplest human connections.

🎧 Listen now to The Conscious Hospitality Podcast—where human connection meets world-class leadership.