Episode 7: Bang is Back
Update: 2023-08-21
Description
Bang Energy went from boom to bust within just five years. After mounting a successful challenge to the supremacy of Monster and Red Bull and capturing the attention of PepsiCo, Bang unraveled and went bankrupt. Now in the hands of archrival Monster and its distribution partner Coca-Cola, will Bang rise again? New challengers like Celsius may have something to say about that question.
Duane Stanford invites regular Breeze contributor and industry expert John Sicher to discuss the recent wild and crazy days of energy drinks. They also unravel what happens next in this epic competition.
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