Episode 7: Book Review: Contagious
Description
Adam begins the seventh episode by speaking about an experiment he has launched—a news startup called Suspend The Rules (02:02 – 03:55 ). He then introduces Contagious, a marketing book by Jonah Berger, who is a professor at the Wharton School of the University of Pennsylvania (03:56 – 07:23 ). Adam analyzes Berger’s six “STEPPS” to make a product, service, or idea more susceptible to being shared via word of mouth. The podcast includes discussions of the importance of word of mouth marketing (07:24 – 09:16 ), social currency (09:17 – 12;47), triggers (12:48 – 15:39 ), emotion (15:40 – 17:50 ), the importance of publicity (17:51 – 20:44 ), practical value (20:45 – 22:25 ) and stories (22:26 – 24:30 ). Adam concludes the episode by offering some final insights about the book (24:31 – 26:37 ). Visit www.thepowerofbold.com for show notes.
United States
