By standing still and not speaking out on the issues that matter to you and your customers, you run the risk of alienating your audience. But when doing anything public as a business owner it’s important to make sure that you’re approaching it in the right way for you and your business.

So with so many worthy causes and important movements that need support, how do you choose to focus your energy? Should you be responding to these issues or baking in ways to proactively avoid your business being part of the problem? Or should you do both? And how do you best communicate the work you do? How much is enough?

In this episode we’re going to bring you stories about taking a stand. When to do it, how to do it and when to not do it at all, and just listen.

This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.