The art business is big business. Since Covid started to abate, we have as citizens re-embraced culture at scale, visiting museums and galleries in droves. This is powering the global culture market to an estimated US$580bn in 2023, making art a very large market indeed. In this episode, we dig behind the scenes to find out the origins of museums, the role of corporations in the art market, and what is happening in the world of mega-galleries in a world of AI and Augmented Reality.
Interviewees: Dr Paul Roberts, Research Keeper of the Department of Antiquities at the Ashmolean Museum; Laurence Aliquot, Director of Promotions, Marketing and Cultural Partnerships at Intesa Sanpaolo; Melanie Gerlis, Art Market Writer & Columnist, Financial Times.