In this episode, our guest, Petruța Țuligă, CEO of Parentool will share her experience in building a highly customer-oriented start-up focused on digital parenting. She will share her experience with the start-up, her lessons with the experiments they’ve done so far, and her experience as a female CEO.  

Useful links:

Parentool - www.parentool.ro/

Petruta’s LinkedIn - www.linkedin.com/in/petruța-țuligă/

From Idea to Launch book - www.petrutatuliga.com/

Petruta’s newsletter - www.linkedin.com/newsletters/7028297563489378304/

00:00 - Intro

00:24 - Who is Petruta?

03:44 - Who is Parentool for?

05:43 - The specifics of the persona

07:21 - Why do you care so much for your people?

09:13 - How do you want people to feel after they use Parentool?

11:42 - What are the different parts of Parentool?

13:55 - How do you get the content on your platform?

16:18 - How does monetization work on your platform?

19:03 - Have you considered ads?

20:31 - What other parenting tools are on the market?

22:32 - How does the digital parenting European Market look like?

24:57 - What are you policies regarding parent-expert conflicts?

28:20 - How do you direct your user’s communication style?

31:52 - How do you manage profile data in the EU (both parents and children)

34:59 - What are you future release plans?

37:26 - Future funding options

39:22 - Juggling additional responsabilities

42:03 - The experience of being a female CEO

47:18 - Is the pressure of a female CEO physical or mental?

48:53 - How do you get Parentool in front of people?

53:14 - If you could remove 1 boundary, what would it be and why?

55:27 - Call To Action