Episode 70: Powering Up Elenco: Transforming a 50-year old family business
Description
Anthony Trani, CEO of Elenco, joins the Twinning Strategy crew to talk about transforming and revitalizing a family toy company. Anthony's Message: "Transforming and professionalizing a small-family company to set the stage for something more has been both incredibly challenging and rewarding."Anthony's Bio: Anthony Trani is the CEO of Elenco Electronics, a leading maker of educational toys. Elenco’s iconic flagship brand, Snap Circuits, has been helping kids and parents learn through play for over 20 years.Anthony began his career as an auditor at PricewaterhouseCoopers before pivoting to consumer-packaged goods. Throughout his career, Anthony has had the privilege to work on transforming iconic brands including Fig Newtons, Ritz Crackers, Ring Pop, and Bazooka Bubblegum. He is passionate about creating moments of joy for kids and their families.Anthony also serves on board The Toy Foundation, the philanthropic arm of The Toy Association. The Toy Foundation mission is to ensure kids in need have the opportunity to experience the powerful benefits of play.Anthony received his undergraduate degree from The College of the Holy Cross and his MBA from Harvard Business School. He currently lives in Illinois with his wife, three daughters (11, 8, 3)
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United States
