Episode 72: Brenthel Brothers
Update: 2025-04-10
Description
In this episode of The Off-Road Racer Podcast, I sit down with off-road entrepreneurs and vehicle builders Jordan and Johnathan Brenthel. Founders of Brenthel Industries, the Brenthel Brothers run the largest Trophy Truck and Spec Trophy Truck manufacturing facility in the sport. In addition to this, the Brenthel's operate Baja Kits, an off-road suspension kit company, and the Brenthel Trophy Truck School, one of the few Desert-Racing focused schools, and the only one that can get you in a Trophy Truck. Jordan, Johnathan and I talk at length about their entrepreneurial history, working up from a 2-man shop, to the industry giant they are today. The Brenthel Brothers give some insight into the work and mindset is takes to build such a company, and how they leveraged the sport of desert racing to test their products and design, as well as a way to build credibility with potential customers. I’m your host Matt Martelli, and this IS the Off-Road Racer Podcast.
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