Building a business that fits your life—not the other way around. In this episode, Jeb Johnston shares how he created a coaching business rooted in connection, passion, and personal fulfillment. He talks about the risks, the hard work, and why feedback is essential for growth. If you’ve ever felt stuck in a role that doesn’t align with you, this conversation is worth a listen.

 

SHOW NOTES:

[00:01:15 ] Building a business around lifestyle.

[00:05:47 ] Nutrition as a career focus.

[00:06:35 ] Behavior change in nutrition coaching.

[00:12:11 ] Humility in mentorship relationships.

[00:14:35 ] Asynchronous client coaching methods.

[00:18:30 ] Accountability and communication software.

[00:21:19 ] Challenging clients and emotional eating.

[00:25:35 ] Understanding maintenance before weight loss.

[00:28:17 ] Accountability in coaching software.

[00:31:08 ] Daily writing for engagement.

[00:35:41 ] Email list growth strategies.

[00:38:57 ] Centralized business management solutions.

[00:40:11 ] Launching a coaching program.

[00:45:05 ] Pricing changes for coaching services.

[00:47:46 ] One-to-one coaching model.

[00:50:46 ] Sustainability in coaching practices.

[00:54:32 ] Values-driven, ethics-driven marketing.

[00:57:20 ] Niche coaching for profitability.

[01:01:22 ] High-value personal coaching services.

[01:05:51 ] The role of AI in coaching.

[01:08:01 ] Defining personal values in business.

[01:12:10 ] Passion for coaching and lifestyle.

[01:15:47 ] Coaching technology for client success.