There are many agency owners (myself included) who have a difficult relationship with lead prospecting.  No matter how much we believe in our services, we find engaging cold leads inherently uncomfortable. 

Indeed, the business of lead prospecting is fraught with potential challenges and pitfalls. When you’re struggling to get your call to action heard, it’s enough to make you want to give up in frustration or don the black hat to get results quickly— whatever the cost.

Luckily, in this latest episode of the Kitchen Table Community Podcast, we’re joined by a master of the art of lead prospecting Ryan Welmans, co-founder of the multi award-winning email prospecting agency SoPro. Among the topics we discuss are the little things that can make a big difference to your outbound marketing, the importance of persistence, and the danger of unintentionally having your emails dismissed as spam.  

If you’ve long grappled with the intricacies of generating and converting new leads, you won’t want to miss this episode!