Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. 

• Strategies brands are using to foster real connections.
• How social platforms are evolving to meet Gen Z's emotional needs.
• How brands can position themselves not just as products or services, but as avenues for meaningful human interaction.