Episode 9: Ari Grief, Director, Marketing & Advertising, Detroit Red Wings on Hockey Style with Devon and Megan
Description
Marketing Hockeytown: A Conversation with Ari Grief
In Episode 9 of Hockey Style, Devon and Megan sit down with Ari Grief, Director of Marketing and Advertising for the Detroit Red Wings and Detroit Tigers. Ari shares how he got his start in the world of sports marketing and what it’s like working behind the scenes for two of Detroit’s most iconic teams in sports.
The conversation dives into the origin and impact of the “Hockeytown Moments” series — a fan-favorite campaign that highlights the emotional, unforgettable experiences that define Red Wings fandom. Ari offers a behind-the-scenes look at the creativity, collaboration, and passion that go into building brand identity and celebrating community through storytelling.
This episode is a must-listen for anyone curious about the magic that happens off the ice.
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