Hosts Kurt and Kristen Luidhardt sit down with Seth Weathers, the trailblazing founder of Conservative Dad’s Ultra Right Beer, to explore how a misstep by Bud Light created a golden opportunity. Seth shares the dramatic impact of Bud Light’s controversial marketing decision, which resulted in a $27 billion market value loss for the brand and opened the door for Ultra Right Beer to achieve over $1 million in sales in a remarkably short time.

Seth describes the mindset that helped him capitalize on this moment and highlights the essential role of media connections and relentless persistence in achieving entrepreneurial success. Seth recounts his journey in the beer industry and the challenges he faced, including tough regulations and finding reliable vendors. Seth also provides insights into maintaining authenticity and aligning with core values to attract and keep a dedicated base of conservative and faith-based consumers. He passionately advocates for conservatives to stand firm in their beliefs and support aligned businesses as a way to drive meaningful societal change. Seth concludes with his personal motivations to protect his children and advance a company that supports conservative causes.

Key Highlights:

⭐ Seize Cultural Moments: Recognize and act on cultural shifts and events that can create significant business opportunities, as seen with the timing of Ultra Right Beer’s launch.

⭐ Standing Up for Beliefs: Gain insights into how the current political climate encourages conservative beliefs and how younger generations are increasingly inspired by integrating political ideologies with business.

⭐ Authenticity and Value Alignment: Learn why staying true to core values and maintaining authenticity is crucial for building a loyal customer base and achieving business success.

Takeaways:

• Tapping into the politically conservative and faith-based consumer market can significantly drive business growth and success.


• Maintaining honesty and addressing customer concerns directly is vital for building trust and ensuring satisfaction.


• Product innovation and expansion can drive growth, even in regulated markets.


• Overcoming early business challenges, such as regulatory hurdles and operational setbacks, require resilience and strategic problem-solving.


• Strategic media connections and unwavering persistence are crucial for entrepreneurial triumph.


• Passion and seizing market opportunities are essential for building a successful conservative brand.

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