What if the strategy everyone praises for building wealth is quietly slowing you down once you already have it? BRRRRs are powerful. They help you buy properties, recycle capital, and build serious equity. But here’s the uncomfortable truth most investors don’t talk about: once that equity stacks up, your money can actually start working against you.

In this episode, Rich Lennon joins the show to break down why BRRRRs are great at creating wealth, but terrible at growing it long term. Rich shares his personal journey from owning a large rental portfolio to stepping away from rehabs entirely and focusing on lending instead. The reason? Return on equity.

You’ll Learn How To:

• Understand the difference between building wealth and growing wealth
• Spot when your return on equity is quietly shrinking
• See why infinite returns don’t last forever
• Reposition equity without selling everything
• Use lending to make money work harder with less effort

Who This Episode Is For:

• BRRRR investors with growing equity but slowing returns
• Landlords who feel asset-rich but cash-stuck
• Investors are burned out on renovations and property management
• Anyone serious about scaling net worth, not just owning more doors

Why You Should Listen:
Most investors never realize when the game changes. This episode helps you see when it’s time to stop chasing more properties and start optimizing the money you already have. Rich breaks down return on equity in a way that actually makes sense, using real examples from his own portfolio so you can apply it to yours.

What You’ll Learn in This Episode:

• [00:00 ] Rich’s background and how he built his rental portfolio
• [05:00 ] Why BRRRRs are great early but flawed later
• [10:00 ] The return-on-equity trap most landlords fall into
• [14:00 ] How equity growth quietly lowers your returns
• [17:00 ] The moment Rich realized his portfolio was holding him back
• [21:00 ] Why lending changed everything
• [26:00 ] How to think like a money manager, not just a landlord

Follow Rich Lennon here:
Website: https://richlennon.com/
Facebook: https://www.facebook.com/rich.lennon.121
Instagram: https://www.instagram.com/richlennon92/