What does it really take to run a successful home staging business? Ashley Provost, founder of an award-winning SF Bay Area staging company, shares her journey, struggles, and lessons learned—from imposter syndrome to managing cash flow and winning a RESA® award.

Key Takeaways: - How winning a RESA® award impacted Ashley’s business - Overcoming imposter syndrome and finding support - Why analytics and math matter in staging - Handling cash flow challenges and seasonal slowdowns - Building a brand, leading a team, and evolving a business Final Takeaways Ashley’s biggest advice: Find your community, keep learning, and know your numbers. "Find your people. Learn from them. And don’t be afraid to change what’s not working." Links & Resources: 📌 RESA®: [https://www.realestatestagingassociation.com/](https://www.realestatestagingassociation.com/) 📌 The Staging Insider: [https://thestaginginsider.com/](https://thestaginginsider.com/) 📌 Follow Ashley: [https://www.instagram.com/ashleyprovostdesign](https://www.instagram.com/ashleyprovostdesign) 📌 Join the Staging Community: [https://www.realestatestagingassociation.com/join](https://www.realestatestagingassociation.com/join)