About Eric Degen: Eric Degen is the Principal of Titan Business Development Group, a business coaching, advisory, and exit planning firm based in Flanders, New Jersey. He is a Certified Public Accountant, Chartered Global Management Accountant, Certified Exit Planning Advisor, Licensed Professional Business Coach, and Certified Mastermind Executive Coach.

In this episode, Dan and Eric Degen discuss:

• Shifting from a technical profession into coaching and advisory work
• Comparing different ways experts support business owners
• Struggles entrepreneurs face in managing and growing their companies
• Planning ahead to protect and increase the value of a business

Key Takeaways:

• Entrepreneurs who operate in a constant state of reaction—matching competitors’ prices, chasing short-term fixes, or confusing busyness with productivity—miss out on the deeper benefits of building foresight, strategy, and proactive leadership that create sustainable growth.
• Because 75–80% of businesses that go to market never sell and many shut down unexpectedly due to events like death, disability, divorce, disputes, or disasters, owners who don’t prepare years in advance risk losing not only their company but also their legacy, their employees’ futures, and their financial security.
• While revenue and profits are important, the real long-term value of a business comes from strengthening intangible capital such as leadership teams, customer loyalty, processes, and brand reputation, which collectively represent about 80% of valuation and directly influence a buyer’s perception of attractiveness and stability.
• By deeply listening to customers—observing what they say and do without judgment—business owners can uncover valuable patterns, unmet needs, and subtle signals that guide smarter decisions, build stronger relationships, and transform raw feedback into a roadmap for innovation and competitive advantage. 

"My greatest tip is so easy: listen carefully, closely, everything your customer says and does; everything they say and do, watch them, listen to them, and don't be judgmental, because everything they say and do is a blessing for you." — Eric Degen

Connect with Eric Degen: 

Website: https://www.titanbdg.com/

Email: edegen@titanbdg.com

LinkedIn: https://www.linkedin.com/in/%E2%98%85-eric-degen-cpa-cgma-cepa-lpbc-cmec-833b1210/ & https://www.linkedin.com/company/titan-business-development-group-llc

Phone: (973) 601-3275

Connect with Dan Hollis: 

Website: www.themagicofselling.net

Email: Danch68@outlook.com

Business Number: 973-862-8331

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