On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization solutions for big media companies and large publishers.

Tune in to hear about:

• Their founder journey and focus on running an operator-led business
• How Media Tradecraft approaches their customer's most pressing challenges
• The top three challenges publishers face in 2024 (and how to think about them)
• How publishers can differentiate themselves in the market by looking inward
• The most overlooked revenue metrics to focus on to drive growth

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

• Explore our customer case studies
• Read press coverage about Blockthrough
• Try our revenue recovery calculator
• Contact us to get started