DiscoverBuilding Expert BrandsEscaping Commoditisation
Escaping Commoditisation

Escaping Commoditisation

Update: 2020-11-03
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Description

This week on BBB:
Matt and I talk about commoditisation and why, as brand builders, we should aim to escape it.

Show notes:
No Logo book—free on the internet archive

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/

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Escaping Commoditisation

Escaping Commoditisation

Tony Gibbs