Estée Lauder's AI Fragrance Advisor Boosts Stock
Update: 2025-12-02
Description
Estée Lauders stock surged by 4% following the announcement of a new AI-powered tool for Jo Malone London, the Jo Malone London Scent Advisor. This innovative online experience, developed with Google Cloud, aims to replicate the in-store fragrance consultation. The move aligns with Estée Lauders commitment to the fragrance market and their recent opening of a Fragrance Atelier in Paris. While the stock initially jumped, it later settled at around 4.3% higher than its previous closing price. Despite some volatility over the past year, Estée Lauders stock has risen over 33% this year, nearing its 52-week high. This strategic focus on digital innovation and the growing fragrance market showcases Estée Lauders efforts to stay competitive and engage consumers in new ways.
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