Estée Lauder's Recovery: A Turnaround Story
Update: 2025-11-19
Description
The Estée Lauder Companies, facing a challenging period, has shown signs of recovery with a strong first quarter performance. The company surpassed revenue and earnings expectations, driven by a multi-year turnaround strategy focused on stabilization, credibility, and promises kept. The Beauty Reimagined strategy, introduced in February, aims to address declining sales and improve adaptability to market changes. Early recovery in China and travel retail led to a four percent year-over-year sales growth. The company is now focused on returning to growth, with margin expansion, nearly doubled earnings per share, and three percent organic sales growth in the first quarter.
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