Wealthfront Expands to Home Loans: Streamlined Mortgages
Update: 2025-11-19
Description
Wealthfront, renowned for its automated investment platforms, is expanding into the home loan market. Theyre launching a new service, currently on a waitlist, aiming to simplify mortgage applications using their software-driven approach. This move promises to streamline applications and eliminate sales calls. Wealthfront plans to offer affordable purchase and refinance mortgages, applying their low-cost strategy from investments. The service is initially available to a select group of clients in Colorado, with plans to expand to California, Texas, and other states in early 2026. The platform targets buyers and homeowners who prefer a digital experience, value automated efficiency, and appreciate transparent pricing.
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