DiscoverThe EntrepreneursEureka 411: Preserving tradition and sustainable growth amid the mezcal boom
Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

Update: 2024-10-11
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Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.

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Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

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