Every Browser is Tracking You! Fingerprinting & Surveillance Marketing EXPLAINED! ($20M saved)
Description
00:00:00 : INTRO!
00:01:38 : From E-Learning to fighting revenue loss
00:02:57 : How a previous startup failed due to revenue loss
00:05:04 : The ethics of data tracking and surveillance marketing
00:09:45 : How to protect yourself from surveillance marketing
00:11:54 : What is fingerprinting and how does it work?
00:13:48 : The legitimate use cases for fingerprinting (Bank Security)
00:15:53 : The future beyond fingerprinting: New privacy standards
00:18:57 : The accidental invention of a new kind of "fingerprinting"
00:25:57 : How "behavioral signals" can stop account sharing
00:31:31 : From freelancer to founder
00:33:05 : Paying for college at 17 with a hit app
00:36:18 : What is success for a founder?
00:38:40 : How to price a cybersecurity startup
00:46:37 : Pricing based on results: The future of value
00:46:47 : The biggest advice for anyone moving to the Bay Area
00:51:31 : The power of human-to-human connection
00:52:42 : OUTRO!