In this conversation, Trevor Greenberg interviews Kim Rounds, a social media expert in the agriculture sector, particularly focusing on the beef industry. Kim shares her journey into social media strategy, the importance of engaging audiences, and the challenges of content creation. They discuss the realities of food safety standards, the disconnect between academic theory and practical experience in agriculture, and the importance of grit and determination in the industry. Kim also highlights the need for more diverse voices in agriculture and the potential for women to make significant contributions to the field.

Connect with Kim:

https://www.linkedin.com/in/kimrounds5r/

Facebook: Kim Rounds

Instagram: __k__d__r__ or 5rcattle

TikTok: __k__d__r__ or 5rcattle

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LinkedIn Show Page:  https://www.linkedin.com/company/thedisgruntledpm

📺YouTube: https://www.youtube.com/channel/UCpmK5LZHPLJMH0YlNPrRlAA

🎙️Spotify:  https://open.spotify.com/show/6qIhx0QwilQrw41n0aLXnK

🎙️Apple Podcasts: https://podcasts.apple.com/us/podcast/2-disgruntled-pms/id1809317932

💵 Patreon: patreon.com/TheDisgruntledPMPodcast

The intro music for this podcast includes portions from “The Wandering," composed and performed by The Ravened. Find more of his work at https://www.youtube.com/@the-ravened. Used with permission by The Ravened.