In this conversation, Trevor Greenberg interviews Matt Dawson, CEO of Ironmaster, discussing the evolution of product design and prototyping in the fitness equipment industry. Matt shares insights from his extensive experience, emphasizing the importance of customer feedback, the balance between innovation and maintaining legacy products, and the challenges of product development. The discussion also touches on the influence of social media and reviewers in shaping consumer opinions and product features. In this conversation, Matt Dawson discusses the innovative development of the IM3000 home gym equipment, emphasizing the importance of customer feedback and the challenges faced during the design process. He shares humorous anecdotes about customer misunderstandings and highlights the company's commitment to quality and functionality in fitness equipment. The discussion also covers where to find Iron Master products and the company's global reach.

Learn more about Ironmaster and what Matt is up to:

https://www.youtube.com/@IronmasterPro

https://www.instagram.com/ironmasterusa/

https://www.facebook.com/IronmasterUSA/

https://www.tiktok.com/@ironmasterus

https://www.ironmaster.com/

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The intro music for this podcast includes portions from “The Wandering," composed and performed by The Ravened. Find more of his work at https://www.youtube.com/@the-ravened. Used with permission by The Ravened.