In this episode of Entrepreneurs Talk Africa, we catch up with Madvee Muthu, the founder of Bees with Stories, as she shares her journey over the past two years in the sustainable beekeeping industry. She discusses the challenges faced, milestones achieved, and the importance of personal touches in her business. Tune in to hear Madvee's insights and advice for aspiring entrepreneurs.

Show Notes:

00:00 - Introduction to Madvee Muthu, founder of Bees with Stories

02:03 - Recent challenges in the beekeeping industry, including security issues and weather conditions affecting the colonies

05:32 - The importance of sustainable beekeeping practices and maintaining strong, healthy colonies

07:45 - Challenges in finding larger outlets for selling honey, and the role of volume in the business model

10:50 - Milestones achieved in the past two years:

• Being a finalist in the Best of Organic Market 2021
• Selected for Cornell University's interdisciplinary case study program
• Invitation to join the Swedish team as a honey expert in an international competition

14:15 - The power of personal touches in marketing and customer engagement

17:05 - Returning customers and the importance of product tasting

19:30 - Advice for aspiring entrepreneurs:

• Distinguish between noise and real advice from experienced individuals
• Learn from others in your ecosystem
• Enjoy the journey and embrace the ups and downs

22:38 - Conclusion and closing thoughts

References:

• Best of Organic Market 2021: https://www.soilassociation.org/certification/events/boom-awards/boom-award-winners/
• Cornell University's interdisciplinary program: https://courses.cornell.edu/content.php?catoid=31&navoid=7942

Check out this inspiring episode with Madvee Muthu as she shares her experiences and insights in sustainable beekeeping and entrepreneurship. Listen now!