Ex-Fiverr Chief Business Officer Gali Arnon on the Strategy That Turned Fiverr From the Cheap Services Brand into the World’s Top Talent Marketplace, How the Role of the CMO Has Changed, and Making Your Mother-in-Law Proud
1Description
On this episode of Invested, Michael hosts Gali Arnon, former Chief Business Officer at Fiverr, the global freelance marketplace that connects businesses with independent talent. Gali joined Fiverr in 2017 as Chief Marketing Officer, helping lead the company’s transformation into a globally recognized brand and guiding its growth through a successful IPO. She later served as Chief Business Officer, overseeing Fiverr’s core marketplace operations and strategic business initiatives.
Prior to Fiverr, Gali held executive roles at Brightcom, an ad tech company, where she served as CEO, and at 888 Holdings, where she led multiple departments and business units and served as VP of Professional Services. She began her career at Wall Street Institute Israel, eventually becoming its CEO.
Gali holds a BA in Communication and Psychology and an MBA, both from Tel Aviv University, and is a longtime advocate for women in tech and leadership.
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KEY TOPICS
[00:00:00 ] The Evolving Role of the CMO
[00:03:05 ] Core Values and Personal Journey
[00:05:58 ] Gali’s Competitive Drive and Leadership Style
[00:09:03 ] Fiverr Rebranding from $5 Services
[00:12:02 ] How AI Is Shaping Freelancing and Work
[00:15:08 ] Women in Tech and AI Adoption
[00:17:58 ] The Future of Work: Humans vs. AI
[00:21:08 ] Embracing Change in the Age of AI
[00:25:50 ] AI FOMO and Information Overload
[00:28:00 ] Choosing Between AI and Human Services
[00:35:07 ] Branding as a CMO in a Changing World
[00:38:59 ] Emotional Branding in the AI Era
[00:46:55 ] Brand Lessons from Fiverr’s Journey
[00:51:02 ] Personal Values and Branding Responsibility
RESOURCES
Follow Gali on LinkedIn - https://www.linkedin.com/in/gali-arnon/
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CREDITS
Executive Producer: Erica Marom
Producer: Yoni Mayer, Myron Shneider
Video and Editing: Ron Baranov
Music and Creative Direction: Uri Ar
Content and Editorial: Kira Goldring
Design: Rony Karadi
United States
