DiscoverArizona ScienceExamining the science behind how we make choices
Examining the science behind how we make choices

Examining the science behind how we make choices

Update: 2025-11-18
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The rapid influence of artificial intelligence is making choice-making behavior more important than ever. University of Arizona marketing professor Martin Reimann discusses how potential consumers who can detect AI in advertising are less likely to choose those products over others. Martin Reimann spoke with Leslie Tolbert, Ph. D. Regent's professor emerita in Neuroscience at the University of Arizona.
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Examining the science behind how we make choices

Examining the science behind how we make choices