In this episode, Excel Joab takes us through his rise in Nigeria’s music industry, beginning with his early days as a writer capturing the culture around him. He shares the pivotal moment when MI Abaga challenged him to move beyond commentary, a conversation that changed the course of his career and set him on a path into the business of music. Excel reflects on his role at Boomplay, where he contributed to building Africa’s streaming culture, and the lessons that shaped his outlook after leaving the platform. 

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