ExchangeWire's BIG 2026 PREDICTIONS Special
Update: 2025-12-19
Description
In this special episode of the MadTech podcast, ExchangeWire's head of content John Still is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O’Kane to share their big industry predictions for the year ahead.
They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web.
0:00 Introduction
1:52 Rachel: “Publishers become brands, brands become publishers”
20:10 Lindsay: “Agencies”
29:54 Ciaran: “A reframing of ad tech”
They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web.
0:00 Introduction
1:52 Rachel: “Publishers become brands, brands become publishers”
20:10 Lindsay: “Agencies”
29:54 Ciaran: “A reframing of ad tech”
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