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The MadTech Podcast

Author: ExchangeWire

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.
34 Episodes
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Live from Cologne, Ciaran O'Kane is joined by Matt O'Neill, The Media Trust; Marius Rausch, AppNexus, A Xandr Company; and Daniel Gerold, G+J EMS to discuss universal logins, Apple's new SSO and Salesforce buying Tableau for $15.7bn (£12.34bn).
On this week's The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, Forward, to discuss the latest ad tech and martech news and trends. On this week's episode: Amazon buying Sizmek Ad Server; Google limiting ad blocking; and programmatic in-housing with lastminute.com
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest ad tech and martech news and trends.On this week’s episode:– This week LinkedIn announced its acquisition of Drawbridge, a cross-device identity tool. How will LinkedIn integrate this tool in their current offerings? Will any integration be limited to the US, given Drawbridge’s withdrawal from the European market following the implementation of GDPR?– Apple’s launch of ‘Privacy Preserving Ad Click Attribution’. What will the impact be on existing attribution tools? What is the future for display in Safari?– An in-depth look at the impact of GDPR on the advertising and marketing industry, following its one year anniversary.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Mia Mulch, managing partner at Omnicom Media Group Programmatic UK, to discuss the latest madtech news and trends.On this week’s episode:– Adobe teaming up with Amazon to provide DTC ‘branded storefronts’ for Amazon sellers.– US online ad complaints overtaking TV grievances.– Programmatic innovations, consulting with clients and advancements in AV.
30: Adam Ray, 59a

30: Adam Ray, 59a

2019-05-1700:58:06

On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends.In this episode:– The IAB urging the US Congress and the FTC agree to imposing stricter data privacy laws, known as ‘Do Not Track Plus’.– Following the influx of TV upfronts in the US, how traditional linear TV advertising is evolving in the face of decreasing consumption.– As part of Mental Health Awareness week, how companies within advertising are addressing company culture and the importance of initiatives to promote mental health.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest ad tech and martech news and trends.In this episode:– Google’s launch of their new privacy tools to limit cookie tracking– Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc.– Alibaba opening up its platform to international sellers– The exciting times ahead for programmatic DOOH
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest ad tech & martech news and trends.In this week’s episode:– Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming?– Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self serving? What are marketers attitudes towards brand safety?– P&G looking to buy DTC brands. What can DTC brands bring to P&G and vice versa?
27: Kevin Flood, Powerlinks

27: Kevin Flood, Powerlinks

2019-04-2600:49:07

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest ad tech and martech news and trends.This week:– Why DTC brands are learning to love TV ads– The Annual IAB Adspend Report, and what it means for the industry– The other social media platforms (namely, Twitter and Snap) becoming utility
26: Barry Adams, BidSwitch

26: Barry Adams, BidSwitch

2019-04-1900:43:53

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends.This week:– Why Publicis are buying Epsilon– The IAB Tech Lab’s new specs for ad seller transparency; Sellers.json and OpenRTB SupplyChain Object– Why AT&T has sold its stake in Hulu back to Hulu
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest ad tech and martech news and trends.In this week’s episode:– IBM selling their marketing software and e-commerce platform to private equity firm Centerbridge. What are the implications for other areas of their business and for the ad tech-martech relationship as a whole?– lastminute.com launching their own in-housing consultancy Playbook, to sit aside their existing in-house media and trading arm under a new brand: ‘Forward’. Does this constitute a conflict of interest, and will other large brands start building their own consultancies, or spinning off into licensing their tech?– Sizmek filing for bankruptcy, and the wider implications for ad tech. Is Sizmek the prophecy for the ad-tech industry, or did it face unique challenges that don’t look to befall the rest of the industry?
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