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The MadTech Podcast

Author: ExchangeWire

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ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.
60 Episodes
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In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory to discuss the latest news in ad tech and martech.On this week’s episode:– What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe?– How robust is Facebook’s business model?– Why are media agencies still being investigated because of their ad-buying practices?– How is The Programmatic Advisory working with advertisers?– What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges?– How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?
2: Paul Gubbins, Unruly

2: Paul Gubbins, Unruly

2018-10-1900:45:24

In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly to discuss the latest news in ad tech and martech.On this week’s episode:– Now that Brian O’Kelley is moving on from AppNexus, what does he do next?– What can be done to save Johnston Press? And what can ad tech do to help journalism?– Has OTT hit a saturation point, and does ad-funded content still have a future?– The Unruly solution for buyers and sellers.– The shift from IO to programmatic guaranteed, and what that means for the market.– The future of independent ad tech, and the differentiation required to survive.
Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.In this week’s episode:– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?– Is Publicis’ divestment of Publicis Health Services the start of things to come?– Do brands understand branding?– Is OTT the only possible future of TV advertising?– How is Accenture Interactive mobilising its execution layer?
In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest news in ad tech and martech.The stories this week:– Apple CEO Tim Cook’s scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple’s App Store could hit USD$2bn by 2020– The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News– Vodafone’s decision to renege on bringing programmatic in-house– The minimum requirements for foreign advertising technology companies trying to enter the UK market, and how The Advisory Collective is helping driving success for these companies.
5: Liam Brennan, MediaCom

5: Liam Brennan, MediaCom

2018-11-0200:34:18

On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news in ad tech and martech.– Facebook’s latest earnings results and the decline of their daily active user base– The potential impact of government intervention on Facebook’s dominance– The continued power of Facebook’s user base– Why media buyers are being slow to adopt Ads.txt and whether they are knowingly buying fraud to keep prices depressed– In-housing and the contradictions between media reports and the reality– The missing layer between media execution and consultancy and Liam’s role at MediaCom, working to bridge that gap– Direct-to-consumer (DTC) brands and their differing approaches to media strategy and execution
In this week’s episode of The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news in ad tech and martech.Topics this week include:– The reasoning behind Uber launching a new subscription model– WPP’s recruitment freeze and its impact on the industry– Oath’s rebrand to Verizon Media Group– Industry collaboration through the likes of prebid.org and programmatic principles
In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO Ciaran O’Kane and COO Rachel Smith, are joined by Ronan Shields, ad tech reporter, Adweek, to discuss the latest news in ad tech and martech.Shields discusses:– Facebook’s growing troubles and their comeback options– Investigations into Snapchat’s IPO– Alibaba’s success during this year’s Singles’ Day
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO and head of content, Ciaran O’Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why the ad tech industry is persevering through tough times.
9: Fiona Davis, Infinitive

9: Fiona Davis, Infinitive

2018-11-3000:43:52

On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest news in ad tech and martech.Davis discusses:– Amazon’s route to advertising dominance– Apple’s stranglehold over app publishers– WPP’s focus on creative agencies– Why Audio advertising will be a huge growth area in 2019
10: Nick Halstead, InfoSum

10: Nick Halstead, InfoSum

2018-12-0700:42:40

On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest news in ad tech and martech.On this week’s podcast:– With the recent news of S4 Capital’s merger with MightyHive, what will Sir Martin Sorrell’s next strategic move be?– A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the fore– With the DOJ and FBI finally taking action and making arrests over major ad fraud scams, is it a sign our industry is finally maturing?– With uncertainty surrounding the future of the cookie, is ‘single sign on’ the answer?– How can publishers leverage their data assets to compete with the walled gardens?
11: Brandon Keenen, CNNi

11: Brandon Keenen, CNNi

2018-12-1400:46:57

On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest news in ad tech and martech.On this week’s podcast:– The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington– Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand– WPP’s rebrand as a ‘creative transformation’ company– Publisher diversification strategies and the value of cross-platform marketing
12: Gareth Holmes, Seenthis

12: Gareth Holmes, Seenthis

2018-12-2000:59:16

For the last time in 2018, on this week’s The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Gareth Holmes, UK CEO, Seenthis, to discuss the biggest ad tech and martech stories of 2018.On this week’s episode:– The GDPR’s impact on the industry– The Google effect and how the ad tech 20% survives– The reality of the single ID– M&A and the telcos’ routes to dominance– TV’s future is already here
13: Mathieu Roche, ID5

13: Mathieu Roche, ID5

2019-01-1100:47:41

On the first episode in 2019 of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest news in ad tech and martech.In this week’s episode:– Taboola’s play in the news aggregation space, with Taboola News and its publisher-positive approach– LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space– RTL Group’s acquisition of Yospace and why it pays to have a business focus on fixing one problem if you’re an ad-tech vendor– The education required in understanding identity, cookie matching, and why so much money is being left on the table
This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in ad tech and martech across the APAC region.On this week’s episode:– Advertisers claim they will pull money from Facebook; are we at the tipping point?– Continued growth of Amazon Prime in India and Amazon’s APAC expansion plans– APAC’s competitive OTT market– Data privacy and regulation globally and how that is impacting APAC
On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech.In this week’s episode:– Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future?– The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus– Why we need to stop referring to marketers as ‘advertisers’– The rise of the Chief Experience Officer– How The Marketing Society is working with marketers to prepare themselves for the consumer of the future
Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest ad tech and martech news and trends.In this episode:– Facebook’s earnings results and why they will continue to growth in spite of continued scandal– Publisher diversification and why the new breed of digital-first publishers are starting to show cracks– The rumoured merger between Taptica and RhythmOne, and the need for ad tech collaboration to be a credible competitor to the duopoly– The complexities of in-housing
17: Hossein Houssaini

17: Hossein Houssaini

2019-02-0800:59:32

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest ad tech and martech news and trends.This episode:– Reddit launches a CPC ad model to go after DTC brands using Facebook and Google– Rumours of Apple launching a streaming service and why its next diversification should be buying a production house– Apple and Cisco believe a version of GDPR should be rolled out in the U.S.– How brands and agencies are tooling themselves up for programmatic
In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review.In this episode:– Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX– Apple’s attempts to ‘save’ journalism by launching a news subscription service– The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism.
This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity.In this week’s episode:– The Facebook way of doing data– Criteo’s latest earnings and what they say about the future of retargeting– The opportunities and challenges of second-party data– Redefining identity and how you manage it
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest ad tech and martech news and trends.On this week’s episode:– The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms– Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong– DTC brand, Heist, choosing OOH to scale and build their brand
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