11: Brandon Keenen, CNNi
Update: 2018-12-14
Description
On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest news in ad tech and martech.
On this week’s podcast:
– The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington
– Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand
– WPP’s rebrand as a ‘creative transformation’ company
– Publisher diversification strategies and the value of cross-platform marketing
– Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand
– WPP’s rebrand as a ‘creative transformation’ company
– Publisher diversification strategies and the value of cross-platform marketing
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