15: Erica Kerner & Wendy Hogan, The Marketing Society
Update: 2019-01-25
Description
On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech.
In this week’s episode:
– Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future?
– The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus
– Why we need to stop referring to marketers as ‘advertisers’
– The rise of the Chief Experience Officer
– How The Marketing Society is working with marketers to prepare themselves for the consumer of the future
– The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus
– Why we need to stop referring to marketers as ‘advertisers’
– The rise of the Chief Experience Officer
– How The Marketing Society is working with marketers to prepare themselves for the consumer of the future
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
