In this episode of Scaling Right, Mangalam Maloo dives into the importance of growing a business in a saturated market with Anchal Abrol, CEO and Founder of Snaqary, a healthy snacks company. From uncovering customer preferences in the realm of snacks to navigating expansion strategies beyond the initial customer base to gaining valuable insights into building a loyal customer following amidst fierce competition. Anchal shares her journey of finding the first customers, expanding beyond the initial base, and leveraging innovative partnerships for growth, offering tangible lessons and real-world examples in the process. Tune in!

Subscribe to Scaling Right on YouTube:
[ https://www.youtube.com/channel/UC9CKwOHGqBCjjfPMIqGwduA] 

Follow our host Mangalam Maloo on social media:
Instagram: [ https://www.instagram.com/blitzkreigm/?hl=en ] 
X (Twitter): [https://twitter.com/blitzkreigm?lang=en]
Linkedin: [https://in.linkedin.com/in/blitzkreigm]

Follow IVM Podcasts on social media:
Instagram: [ https://www.instagram.com/ivmpodcasts/ ]
X (Twitter): [ https://twitter.com/IVMPodcasts ] 
LinkedIn: [ https://www.linkedin.com/company/ivmpodcasts/ ]

You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.