The Big 12’s recent expansion has set the stage for the conference to become a dominant force in college football. With the addition of powerhouse programs from the Pac-12, such as Arizona, Arizona State, Utah, and Colorado, the Big 12 is poised to raise its competitive profile and increase its national relevance.

Utah brings immediate strength, coming off multiple Pac-12 titles and back-to-back Rose Bowl appearances under head coach Kyle Whittingham. The Utes have proven they can compete at the highest level, boasting a tough, defensive-minded team. Arizona State and Arizona, while not as consistent, have strong football traditions and the potential to rise quickly in a more competitive conference. Arizona, in particular, is on an upward trajectory under head coach Jedd Fisch, with a growing talent pool and renewed enthusiasm.

Colorado, with Deion Sanders at the helm, brings star power and energy that can elevate the entire conference’s media presence. "Coach Prime" has already turned heads with his bold recruiting and transfer portal moves, creating intrigue around the Buffaloes' future.

Adding these programs to the already competitive Big 12, which includes traditional powers like Oklahoma State, TCU, and Baylor, will create a more balanced and challenging landscape. The geographic diversity and market expansion from the West to the Midwest ensure more visibility and recruiting advantages. As a result, the expanded Big 12 can become one of the deepest and most dominant conferences in college football, attracting talent and media attention from across the country.

For your next listen, check out the Locked On College Football podcast! From NIL deals to never ending conference realignment rumors, Spencer McLaughlin gets you ready for an exciting season on the gridiron! Click HERE to listen now. Part of the Locked On Podcast Network. Your Team. Every Day.

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