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Exploring AI Investments, Legal Challenges, and Customer Insight Innovation

Exploring AI Investments, Legal Challenges, and Customer Insight Innovation

Update: 2025-10-01

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Stefano Puntoni, Wharton Marketing Professor and Co-Director of Wharton Human AI Research, explores the latest developments in artificial intelligence, including massive vertical integration deals, high-profile copyright settlements, and new frontiers in synthetic data that are transforming how businesses understand consumers.

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Exploring AI Investments, Legal Challenges, and Customer Insight Innovation

Exploring AI Investments, Legal Challenges, and Customer Insight Innovation