Host Tony Veroeven introduces the topic of air filtrationand welcomes guests Jim and Patrick Rosenthal from Tex Air Filters.

[02:15 ] Jim's Journey in Air Filtration

Jim Rosenthal shares the history of Tex Air Filters,starting in 2000, and the challenges and growth they experienced.

[05:30 ] The Importance of NAFA

Discussion on the role of the National Air FiltrationAssociation (NAFA) in the industry and its benefits for businesses.

[08:45 ] Patrick's Involvement and Sales Insights

Patrick Rosenthal talks about his entry into the familybusiness and the unique aspects of selling air filters.

[12:00 ] Industry Changes Post-Pandemic

Jim and Patrick discuss how the pandemic affected the airfiltration industry, particularly the demand for MERV 13 filters.

[15:30 ] Customer Education and Challenges

Patrick highlights the importance of understanding customerneeds and the common misconceptions about air filtration.

[18:45 ] The Role of Collaboration in the Industry

The guests discuss the collaborative nature of the industryand how it benefits all stakeholders.

[22:00 ] Future Opportunities and Research

Insights into future opportunities in the air filtrationindustry and the importance of research and development.

[25:00 ] Closing Remarks

Tony wraps up the discussion, thanking Jim and Patrick fortheir insights and contributions to the industry.