Helena Thulin is a jewelry designer whose work explores biodiversity through the art of beading. Drawing inspiration from the aesthetics of nature, her creations reflect both the beauty and fragility of our environment, while also confronting her own fears about the future of our planet and its diverse ecosystems and species living within it. After graduating from Studio Berçot in 2014, Helena honed her craft working with Chloé, Sonia Rykiel, and Simone Rocha. Five years ago, she founded her own jewelry brand, and today, her obsession for biodiversity and nature still inspires the design of her delicate handcrafted jewels.

Each piece of Helena Thulin jewelry is made by hand, using a combination of precious materials like Swarovski crystals and glass beads, sourced from Portugal. These elements come together in Helena's Paris studio, where she transforms them into one-of-a-kind works of art.

In this episode, Helena exposes the importance of local craftsmanship in beading, the realities of maintaining such a practice within a small business, and the valuable lessons she’s learned while building her brand from the ground up.

https://www.instagram.com/helenathulin_studio/

https://www.instagram.com/whatsfashiontechnology/?hl=en

For advertising opportunities reach out to info@whatsfashiontechnology.com

Support this podcast at — https://redcircle.com/what-is-fashion-technology/donations

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy