In this special Business of Woo-themed episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) chats with the world-famous star of YouTube's Tarot Map channel: Kasia Kulbaska. Kasia, an astrologer and tarot card reader, has been on what she calls "TarotTube" for many years, sharing incredible deck reviews and facilitating fascinating discussions about the world-- and Business-- of Woo. 

Kasia and Rachel chat about the misconceptions and myths surrounding Woo-based YouTube, particularly with regard to monetizing video content. Spoiler alert: it's hard, and just because someone has tens of thousands of subscribers (or followers), it doesn't necessarily mean that's translating into a direct payment business model.

Kasia explains how she uses YouTube's platform to get the word out about her private practice, acting as a kind of evergreen (and authentic) marketing tool. Kasia and Rachel also chat about how great podcasting and YouTubing are for Woo-based practitioners, helping to introduce yourself to your potential client base while also offering up legitimate Woo-based insights-- not to mention your unique point of view!

And, unlike print or video advertising or social media marketing, YouTube videos and podcast episodes are forever-- and when someone finds out about you, they can go search and "binge" your content to really dig into your vibe (and unique slice of the Business of Woo). 

The key to it all? Well, there's a few.

First, you have to be completely obsessed and inspired with the "thing" you're exploring in this emergent media platforms. Why? Well, because the second requirement is consistency over a long period of time, which can only be achieved by someone that genuinely, actually loves the nerdy Woo of it all.

LINKS:

• Rachel's Website: https://www.totemreadings.com
• TOTEM Readings Substack: https://totemrach.substack.com
• Rachel's Other Links: https://linktr.ee/totemrach
• Kasia's TOTEM Deck(s) Review: https://youtu.be/Ba7Mi7HaEO8?si=X2IVEQrxj_jqPi3r
• TOTEM + Tarot Map Interview: https://youtu.be/yCOOjzGY0Yo?si=xV5UOtGdayTJgl4p

Please support the Sponsors of The Skeptical Shaman Podcast:

• The TOTEM Flower Essence Deck: https://a.co/d/gw16LsG
• The TOTEM Tarot Deck: https://totemreadingsatx.etsy.com/listing/1492934343
• The TOTEM Flower Essences: https://www.etsy.com/shop/TotemReadingsATX
• TOTEM Spiritual Transformation Coaching: https://www.totemreadings.com/coaching
• TOTEM Business of Woo Mentoring: https://www.totemreadings.com/business-of-woo

Kasia's Links: 

• Website: www.tarotmap.com
• Facebook: https://www.facebook.com/tarotmap/
• Instagram: https://www.instagram.com/tarotmap/

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.