Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers. 
Kristina Perkins is a market research manager at Microsoft with brand, vendor, and software provider experience. We chat through the impact COVID-19 is having on the ways we work, the ways we interact with our co-workers, the types of research she's doing, and the ways she's adapting to the current scenario. She also shares her advice for those on the brand-side, supplier-side, and MR software suppliers side. Key theme you'll hear throughout: empathy! 
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