FIR Interview: Generative Engine Optimisation with Stephanie Grober
Update: 2025-09-16
Description
GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?
In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact of generative search.
Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/
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