DiscoverHigher VoltageFU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed
FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed

FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed

Update: 2025-11-06
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Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect institutional values.

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FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed

FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed

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