Looking for a challenging exercise? (Not for your students, but for you?) Business Expert Michelle Markwart Deveaux takes us through an essential training strategy to help you discover (or rediscover) the "WHY" in your business.

What is Institutional Memory?
Often informal and intangible, organizational memory constitutes the body of knowledge and know-how an organization has accumulated throughout its history. It is a repertoire of collective knowledge found in an organization's functioning, practices, events, decisions, and interpretation models, which ensures its harmonious and efficient functioning. To this end, title represents essential capital.

Why is Institutional Memory important?

Intention, intention, intention.
Self-awareness.
Better decision making.
Culture building, brand building

**Key takeaway:** More money with less anxiety.

About our guest:
Michelle Markwart Deveaux uses her background as a performer and director to make business less annoying. As a facilitator, coach, and consultant, she helps those in decision making roles re-discover their generosity and playfulness, while maintaining high standards of integrity, inclusivity, and sustainable business practice. Michelle has taught workshops and delivered keynotes for places such as University of Utah, New England Conservatory, San Francisco Conservatory, The Women’s Networking Alliance, and the National Association of the Teachers of Singing. She is the founder of The SpeakEasy Cooperative®, a company dedicated to teaching artists how to own businesses in a culture of on-demand entertainment and embarrassingly awful residuals. Michelle and her husband are raising their two amazing kiddos to be deep thinkers and strong leaders through careful study of The Fugees, Star Trek, and the MCU.

Find and Follow Michelle
https://www.facebook.com/thespeakeasycooperative
https://www.instagram.com/thespeakeasycooperative

Thank you to all our listeners! Without you, we would have NEVER made it to episode 200.
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