Fabletics President Ashley Kechter on the ROI of Social Proof
Update: 2025-01-21
Description
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Ashley Kechter, president of Fabletics, a luxury fashion activewear brand. Kechter discusses her career background in retail and her current role; how Fabletics measures the ROI of its social media efforts, especially influencer marketing and social proof campaigns; how she builds a successful and motivated team; and more.
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