Season 1: Episode 20. The phrase “my gut tells me” is the biggest fallacy in the business world. Winning is a habit, unfortunately so is losing. The leaders of every failing company have trusted “their gut”…right into the gutter. In this Episode, The Undertaker teaches us to forget your gut and use your brain. He helps us understand how to get to the actual facts in any crisis. When you’re short on time and cash, those facts are the difference between life and death.