Fanatical Prospecting Book Summary
Update: 2021-11-15
Description
Fantastical Prospecting is a well-rounded book on prospecting and sales. I like the advice on leveraging text messaging and social media for prospecting. The section in chapter 9 on building familiarity and the number of touches required was helpful and a good mental model to be aware of.
This episode is also available as a blog post: https://jsilva.blog/2019/02/27/fanatical-prospecting-summary/
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