In an era when milliseconds define customer experience, having a reliable and flexible communication platform is no longer optional - it's essential. Communications Hub positions itself as a trusted partner for businesses that rely on real-time communication.

We sat down with the CTO of Communications Hub, Bohdan Bulatsan, to talk about what makes the platform unique, how it ensures uninterrupted message delivery and why integration with new providers can be done up to 75% faster than the industry standard.

Communications Hub

Q: Communications Hub emphasizes real-time operations with automatic cascading. Could you explain how the cascading mechanism works and how it guarantees delivery even during routing issues or provider downtime?

Our cascading mechanism is designed to ensure that no message ever gets lost. When the system detects any negative signal from the current provider - such as a blocked sender name, insufficient balance or a delivery issue - it automatically switches to the next available provider in the cascade.

Administrators can configure multiple cascading levels in the platform. The more levels you set, the higher your delivery reliability becomes. Each level acts as a backup route, guaranteeing continuity even during provider downtime or unexpected routing failures.

All message logs are recorded and displayed in a clear, user-friendly dashboard, allowing users to track delivery paths and troubleshoot in real time.

Q: One of Communications Hub's strongest advantages is how quickly new providers can be integrated. How is that achieved from a technical perspective?

We've developed a universal SDK that standardizes all core functions common to most provider APIs. This means our team doesn't have to start from scratch each time a new provider joins.

We've also optimized the deployment process, allowing multiple adapters to be implemented simultaneously. Before any integration goes live, our pre-testing procedure identifies potential issues early, ensuring smoother performance from day one.

Altogether, these improvements have reduced our onboarding time by up to 75% so what used to take 35-45 days can now be completed in about 10 days.

Q: The platform collects advanced analytics directly from all providers. How does that process work and how does it give businesses full visibility over their communication flows?

Our analytics service aggregates detailed depersonalised data from every message sent through the system. It collects metrics directly from connected providers and organizes them into meaningful insights for our users.

Through the dashboard, clients can monitor every campaign, view delivery reports, analyze trends and see any real-time changes reflected instantly. This level of transparency empowers businesses to make informed decisions and fine-tune their communication strategies with confidence.

Q: Communications Hub focuses on maintaining high delivery quality and preventing wasted messages. What technical mechanisms make that possible?

We use a multi-layer verification system to make sure messages are sent only to real, active users.

The first layer validates incoming numbers to confirm they follow the correct format and can potentially exist. The second layer prevents duplicate messages from being sent. The third, an optional HLR (Home Location Register) lookup, checks whether a number is currently active on the network.

The first two levels run automatically by default, while HLR verification can be enabled when needed. This combination significantly reduces wasted traffic and improves delivery efficiency across all channels.

Q: What would you say is Communications Hub's main mission today?

Our mission is to simplify communication management. We help businesses integrate, manage, and optimize their communication channels in one place. Whether it's SMS or flash calls, we make it easy to connect with audiences reliably and intelligently.

We want our clients to think less about technical barriers and ...