S1:E4 Speed, Convenience, and Choices: Self-Checkout Perspectives
 
In this episode of Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden are joined by Georgina Nelson, CEO of TruRating, to explore consumer sentiments on self-checkout systems. TruRating, known for gathering real-time shopper feedback, reveals that speed and convenience are top priorities for 65% of shoppers using self-checkout. Together, the team examines how retailers can enhance this final stage of the shopping experience and the potential for in-store experimentation to improve customer satisfaction. The team also touches on the future of self-checkout, including the possibility of ads with retail media and the importance of customer feedback.

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Chapters:

(00:00 ) Show Intro

(01:12 ) Georgina Nelson - Consumer Sentiment Towards Self-Checkout

(08:01 ) Show Close

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.

Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T. She is a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech. She is also the Founder of Luxlock, a cross-channel customer experience management platform.

Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.