This week I talk about fear messaging and hype. Why? After my conversation last week, it occurred to me that there is much research out there about the role of fear in developing messages as well as the role hype plays in our understanding of events.

Why now? Well, if you read the inaugural issue of my LinkedIn newsletter (also available on my Substack page), you know that I am very interested in educating everyone about disinformation and misinformation. In addition to recognizing it, I want to make sure people know how to dispel it. It is not an easy task.

I have also been thinking quite a bit about how completely tired I am of hearing about certain topics like Covid and inflation. Both of those topics are important to me but when is it too much?

I discuss common fears that communicators use in developing messages as well as the theory of reasoned action and cognitive dissonance.

Curiosity required.